JOB DESCRIPTION
Collect Market Intelligence:
- Collect information on: 1) market dynamics, 2) consumer insights 3) and competitors’ movements on a regular basis and ensure the translation of these insights into winning marketing/brand programs
- Suggest the need to conduct marketing and brand research to identify sources and strength of brand equity of Diana’s brands and competing brands
- Work with research agencies to conduct marketing research projects in a timely and effective manner
Develop & implement Marketing/Brand Plans
- Develop marketing/brand plans and projects for assigned brands to deliver KPIs set by Marketing Manager
- Protect and enhance brand equity of assigned brands over time, across markets, along the category and product line, and over all marketing programs
- Develop brand-oriented marketing plans and budget, including ATL (TV, Print, Internet, Radio, OOH) and BTL (Special Events, Sponsorship, Celebrity Endorsements, Promotion...) to enhance brand equity of Diana’s master/sub-brands and achieve brand sales/profit.
- Collaborate with and manage professional marketing service agencies (ad agencies, media agencies, BTL agencies, among others) to prepare and execute marketing programs, with approval of MM and/or CEO.
- Ensure the timeliness, effectiveness and efficiency of services delivered by marketing agencies (A&P plans, designs, TVC/Print Ads production, promotion production, media planning/buying, researches etc.)
- Monitor the timely progress and effectiveness of marketing/brand programs and its contribution to the company’s sales and profit growth and propose improvements.
- Manage the allocation and disbursement of budget for assigned brand to maximize ROI (return on investment)
Reporting Responsibility
- Report directly Marketing Manager and indirectly to CEO
JOB REQUIREMENTS
- University graduate, with minimum 3 year experience in brand management and at least 2 years experience in Assistant Brand Manager position (Degree with Marketing Background is an advantage)
- Good analytical skills, Creative, Very passionate
- Proactive and takes initiatives
- Hard-working and ready to work in high pressure environment
- Very good oral & written Vietnamese and English
- Good interpersonal skills
- Able to work independently and as part of a team
For further discussion, contact Ms. Minh Phương - ext: 113
Please send your CV to email address: phuongvuminh@diana.com.vn